5 Steps To Overcome Your Fear Of Selling

The fear of selling is real and it can massively slow down your revenue in business! Here are 5 steps you can take right now to overcome the discomfort you have around promoting your offers.


Sometimes just the idea of selling makes you want to crawl into a ball and disappear. It can be SO uncomfortable.

The problem though is that to increase your business revenue, we have to find a way to promote our products and services!

Otherwise, you’re running a hobby, not a business.

That’s easier said than done though because the nerves and sweat are very real!

If you find that your revenue hasn’t increased in what feels like ages? Girl – it’s time to do something about this! ASAP.

Why? Because I know you want to be able to make a living out of this business of yours. And I also know that you’re not the kind of person who’s willing to settle for less than they’re capable of achieving. 

So let’s do this! Below, I’ve shared 5 steps I’ve personally used to get over that feeling of discomfort when selling!


Step One:


Get clear on the exact thoughts that are causing you to feel fearful. For example, these are some of the “thoughts” I had when I started my business 6 years ago:


  • People will be annoyed with me if I sell to them.
  • When I start my sales pitch, I’ll jumble my words and it won’t make any sense. And I’ll look like an idiot doing it.
  • People will unsubscribe from my email list if I promote my new offer.
  • Women won’t see the value in my offer. They’ll think it’s not good enough.

When you unravel the actual thoughts you’re having that are causing you to feel scared, you can then create a bit of distance between you and your mind.

I know those thoughts feel really real to you, but it’s important to remember that they are just thoughts.

And we have the power to choose whether or not we believe those thoughts.

Let’s say you have the random thought, I’m going to run over that plant with my car.  Just because that thought crosses your mind does not mean, you have to buy into it. You can simply choose NOT to believe the thought and NOT run over the plant. 

It’s the same thing with your thoughts around selling. You have the power to choose whether or not you’re going to listen to them. You can choose to simply opt out of them instead.

Not every thought has to be taken seriously. 

See them for what they are: thoughts that are getting in the way of you crushing your business goals. Choose to disregard them and do that sales activity anyway!


Step Two:


Take any practical actions you can to mitigate the fear. 

For example, let’s say your fearful thought is that people only want FREE things from you. They don’t want to be sold to! 

OK, well what practical actions could you take to still feel good about selling?

Maybe, you can decide on a plan of adding massive free value 4 days out of the week and then sell your little bootie off 1 day of the week.

That way, you’re truly inspiring, entertaining and adding value for free 80% of the time, and then promoting your paid offers 20% of the time. 

If you make a plan like this, you can feel confident that when you do sell, people will be excited to see how they can benefit even more from your products and services by paying for them.

And they’ll be super appreciative for all of the amazing things you gave them for free the rest of the week.



So, take a few minutes on a piece of paper to brainstorm any ways you could mitigate that fear of yours.

Ideally, you want to go back to Step One for this. Are there any actions you could take to reduce that fearful thought you have?


Step Three:


Now, it’s time to make a list of three things that will change in a person’s life when they purchase from you. 

There is a very high chance that if you’re reading this right now, your product or service will truly make a difference in someone’s life. Whether it’s a brand new hair cut or a physiotherapy session for their lower back pain! Whatever it is, I know it’ll help them!

Often we forget to focus on the real benefits that our offer can have on someone’s life.

We’re so focused on our own insecurities that we completely forget about our future clients’ needs!

Let’s take a couple of minutes to just list out 3 cool ways their life is going to change after exchanging money for your product.

Doing this will not only reduce your fear of selling, but it’ll remind you WHY you’re selling in the first place.

Selling is about helping THEM solve their problem. As much as it feels like it’s about you, it’s not! It’s about them! 

And how you can help them.


Step Four:


It’s time to separate yourself from your product. 

When you run your own business, it’s easy to fall into the trap of wrapping your own self-worth to your products and services.

But the truth is, you have to separate the two.

Your worthiness has nothing to do with your offer. It’s separate to you.

You are an individual and you are completely worthy just as you are. Period. The end. 

Your worth has nothing to do with whether or not someone decides to buy your art or your physiotherapy package!

It’s so important to disconnect the two. 

When you separate your worth from your product, you’ll find that it’s so much easier to actually go out and promote it!

One thing I’ve used myself is asking myself this question:

“How would I be selling if I was a big company like Nike or Apple?”

When I ask myself this question, I realise that I wouldn’t overthink things so much. I would just sell my service. Period. The end.

Nothing more to it.

It takes all of the emotion and fear out of it.

Doing this also makes you realise that you are allowed to pitch your product just like any other big company does!

Nike doesn’t think about whether or not to sell Nike trainers, do they? They happily sell and promote them everywhere – on every billboard, every website, every TV series!

Well – why aren’t YOU allowed to sell fearlessly like they do? You are. So get to it.


As Nike says, “just do it!”

Put the emotional baggage to the side, keep your self-worth out of it, and just get out there and promote!



Step Five:


Change your wording!  What do I mean?

Well, often the word “selling” has this negative connotation for those of us who are fearful of it.

So, why not use a different term?

Instead of saying that you’re going to sell your new sewing class online today, why not say that you’re going to share information about how your class can help?

That’s it ! You don’t have to use the word selling at all if it brings up too much anxiety and self-doubt.

Instead, just tell yourself that you’re going to be providing information to people so that they can make an informed decision themselves! 

It’s not about trying to convince them or push them to buy.

It’s simply about giving them an opportunity to make an educated decision with all the information! 

Without the information about how your product can benefit them and solve their problem, they won’t be able to make an informed decision.

Makes sense?

Hopefully that can take away some of those nerves!! 


Now that you’ve read through those 5 steps, I’d love to know, which one of these steps are you going to take to overcome your fear of selling? Let me know in the comments!

Looking for more help? I’ve just made a free guide for you on how to overcome your self-doubt in business. In it, I provide 8 easy steps that you can work through to build your self-confidence and finally grow your business.

You can grab it here for free: 8 Easy Steps To Overcome Self-Doubt!

Enjoy and let me know if you have any questions in the comments.



Related Article: What To Do When You Lack Motivation In Business

Related Article: How To Overcome Fear In Business



8 Steps To Overcome Your Self-Doubt FREE GUIDE

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